Marketing Your Book from Pre-Publication and Beyond

                            “How do I launch a marketing campaign for my book?”

                          “When do I start marketing my new book?” 

“I don’t have a lot of money. What are the must-dos of marketing my book?”

“What’s the difference between traditional publicity and marketing?”

 Marketing Your Book from Pre-publication and Beyond

Come ask us anything on this week’s Free Advice Friday *
Friday at 12 noon Eastern Time

(* Yup… we really mean it!)

At 12:00 pm EST, please call in to The Cadence Group Free Advice Friday line:

Dial: 218.486.1616
Use Passcode: 1074462

And get your questions answered!

Free Advice Fridays is a weekly session of free consulting and advice from The Cadence Group.  This week we are having a session about marketing.  Feel free to email us your questions ahead of time or bring them with you to the call.  Don’t be shy!

Please email or text at any time during the call with questions you would like us to address:

To email: advice@thecadencegrp.com
To text: 330.219.7108

Looking forward to seeing you there!

Best,

Bethany Brown
Amy MacGregor

The Cadence Group

Where Did All the Reviewers Go? - This Week's Free Advice Friday

Why Do I Need Reviews?

What Are The Reviewers Looking For?

Where Did They All Go?

How Do I Get Reviews?

What Do I Do WITH The Reviews Once I Have Them?

Come ask us anything on this week’s Free Advice Friday *
Friday at 12 noon Eastern Time

(* Yup… we really mean it!)

At 12:00 pm EST, please call in to The Cadence Group Free Advice Friday line:

Dial: 218.486.1616
Use Passcode: 1074462

And get your questions answered!

Free Advice Fridays is a weekly session of free consulting and advice from The Cadence Group.  This week we are having a session about getting and using reviews.  Feel free to email us your questions ahead of time or bring them with you to the call.  Don’t be shy!

Please email or text at any time during the call with questions you would like us to address:

To email: advice@thecadencegrp.com
To text:  330.219.7108

Looking forward to seeing you there!

Taking a Breather....

Several of our clients have asked that we repeat some of our Free Advice Friday topics. The world goes on vacation and takes 3-day weekends in July and August and a lot of you are missing a chance to pick our brains at the appointed time.

So, we are going to take a 2-week hiatus from Free Advice Friday and start up again on Sept 10th.  Starting in September, we are going to repeat some of our more popular topics and launch into a whole new set.

Looking forward to seeing you then.  Have a wonderful few weeks!

Amy and Bethany

Free Advice Friday - July 23 12:00 EST

How Do I get my Book on Amazon?  BN.com? Borders.com?
How do I sell more copies on-line?

Come ask us anything on this week’s Free Advice Friday *
Friday at 12 noon Eastern Time

(* Yup… we really mean it!)

At 12:00 pm EST, please call in to The Cadence Group Free Advice Friday line:

Dial: 218.486.1616
Use Passcode: 445118

And get your questions answered!

Free Advice Fridays is a weekly session of free consulting and advice from the Cadence Group.  This week we are having a session about Amazon.com and on-line bookselling.  Feel free to email us your questions ahead of time or bring them with you to the call.

Please email or text at any time before or during the call with questions you would like us to address:

To email: advice@thecadencegrp.com
To text:  330.219.7108

Looking forward to seeing you there!

Best,

Bethany Brown
Amy MacGregor

Basic Rules for a Successful Author Event

One of the best ways for an author to get their message out to their community and region is to do author signings. Booking a signing does take a bit of finesse. To start, know that bookstores need ninety days advance notice to properly book and promote a signing. Do yourself a favor and do not call your local bookstore asking to do a signing in three weeks. They have calendars and newsletters printed each month, and you need to respect their deadlines.

Next, most bookstores will not be able to book you for an event unless your books are available to order from a wholesaler such as Ingram or Baker & Taylor.  The book must show up in the bookstore's computer as available for order and returnable or you will have trouble getting a booking. So, don’t call to ask to do an event until you know that your books are available to order from a wholesaler or you are prepared to bring the books yourself and sell on consignment.

Finally, to better increase your chance of selling books, don’t just do a signing; plan an event. Sitting at a table for two hours can be a tad disheartening. Draw a crowd by reading, speaking, or giving a workshop. Invite everyone you know.  Get listed in all your local community calendars.  Reach out and advertise your event.

You might also want to plan a launch party on the publication month at a local store. Most bookstores would be thrilled to host an event for a local author because they often invite a large group of friends and family to attend. For a launch party to be successful, you need to send out invitations three weeks in advance, plan the evening around a reading or talk, and make sure you have someone there to take pictures!

Good pictures of happy people milling around a signing are an invaluable tool for your next event booking. Store managers want to know that you can draw an audience, work a room and, in general, make your event “worth their time.” Make sure you have a few pictures as proof that your events are fun, crowded, and profitable.