What if I Booked an Author Event and Nobody Came?

We had a great time today on Free Advice Friday talking about Author Events.  Some of the key points from our chat:

1. Book your event at least 60 days in advance
2. Take responsibility for every aspect of your event.  Don't leave anything to chance or the bookstore.
3. Drop by the store 5-6 weeks before you signing and discuss signage, calendar listing, newsletter announcements and invitations with the manager.
4. Don't be shy!  Send out invitations and ask for RSVPs!
5. Print up postcards, bookmarks or flyers for the store to give out.
6. Break up your event with numerous short readings to grab numerous new customers and make the most of your time.
7. Some signings are slow with few attendees.  Don't take it personally.  Keep going!

There was A LOT more, so if you want to hear the entire chat, here is this week's recording.  Enjoy!