Over the course of the past several months we, along with our clients and colleagues, have been paying close attention to the rapidly expanding - and changing - world of eBooks. And, today's announcement that Kindle is now available for Blackberry has one of us jumping for joy!
As launching eBooks becomes more accessible, doors are opening for small publishers around the world. Publishers that used to plan and budget so carefully for printing, warehousing, and fulfillment are now asking the question:
Can I launch my book as an eBook before - or instead of - a printed book?
We certainly have our thoughts on the matter. And, after carefully researching (read: hounding fellow Kindle owners) we've noticed as surprising trend.
eBook readers are more inclined to try new authors. Why? Because savvy publishers and authors are offering their Kindle books at very competitive prices. Sometimes, they're offering them for free!
Between the two of us, we "discovered" several new favorite authors in the past six months to a year. In a couple of cases, the first book we "purchased" was free. In other cases, titles were offered for under $2.00. Either way, the publisher succeeded in getting us to download the book and try the author.
The good news? If we liked the author, we kept purchasing. And, not every book was cheap or free!
Is it possible to launch a new book, author or series as an eBook only? Can publishers drum up interest and a following while saving money on printing, warehousing, fulfillment and distribution?
Just as recently as a few months ago, the answer might have been "no" - not enough people own eReaders, Kindles, the Nook and/or other readers. But, times are changing! It's more common to see fellow travelers with the eReader of their choice instead of the latest hardcover.
So what do you think? Should an author launch an eBook instead of printed book?
When is it a good idea? When isn't it?
New Release Spotlight: Amber Wardell
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