Bookstore Events - Your Thoughts?

The Cadence Group is doing some research in to bookstore events and we'd love your thoughts!

As we know, the landscape of book marketing is changing on a daily basis. Budgets are being slashed at all ends of the publishing process from advances to marketing to promotional placements to author tours. Publishers and authors are trying to figure out how to best reach their readers.

The avenue that we're currently exploring is the author tour, book signings, and/or bookstore events.

Do they work? The Cadence Group has interviewed a number of authors, independent retailers, publishers and chain bookstores. We'd love to get your thoughts and feedback as well.

What's your experience?

Results coming soon....